Where we started, what we built, and where we're going next.

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Explore BIAS X.

AI amp modeling, hundreds of tones, studio-grade — all in one place.

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Meet the Masters Behind the Tone.

See how professional players are building their sound with Positive Grid.

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Amplify Your Skills:

Tones, Techniques & Inspiration

Explore articles crafted for every stage of your musical journey.

15 Things We Learned in 15 Years of Making Guitar Tech

Fifteen years. Millions of players.

Countless amps, apps, algorithms, and all-nighters.

We've built things that failed.

We've built things that changed the way people play guitar.

And somewhere in between, we've learned some things that no engineering textbook or business school would ever teach you.

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The Psychology of Playing Guitar Alone And Why It Matters

There's a version of playing guitar that doesn't get enough credit, the kind where it's just you and your instrument and whatever weird idea is rattling around in your head. No performance, no pressure, no one side-eyeing you when you botch the chord change.

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Why Most Guitarists Never Finish Songs (And How to Fix That With The Right Tools)

Ask almost any guitarist and they will admit the same thing. Their phone is full of riffs. Their practice sessions are packed with cool ideas. But actual finished songs? Those are a lot rarer.

It is not because guitarists lack creativity. In fact, the opposite is usually true. We are great at starting ideas. The problem is turning those ideas into something complete. The good news is that finishing songs is a skill you can practice just like scales or timing.

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15 Things We Learned in 15 Years of Making Guitar Tech

Fifteen years. Millions of players.

Countless amps, apps, algorithms, and all-nighters.

We've built things that failed.

We've built things that changed the way people play guitar.

And somewhere in between, we've learned some things that no engineering textbook or business school would ever teach you.

READ ME

Legendary Guitarists You Didn’t Know Were Sharing Their Tones for Free

If you thinkToneCloud on Spark guitar amps are just a random collection of presets, here’s a fun surprise. Some of the most respected guitarists on the planet are quietly hanging out there, sharing their tones with anyone who wants them. No paywall. No gatekeeping. Just real presets created by real artists who actually use Spark’s on the road, at home, and everywhere in between.

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BIAS X Beginner’s Guide

So, you've just bought and installed  BIAS X, guitar in hand. Now what? Don't worry—you don't need to be an audio engineer to get started.BIAS X was designed to make great tone immediate and intuitive.

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15 Things We Learned in 15 Years of Making Guitar Tech

Fifteen years. Millions of players.

Countless amps, apps, algorithms, and all-nighters.

We've built things that failed.

We've built things that changed the way people play guitar.

And somewhere in between, we've learned some things that no engineering textbook or business school would ever teach you.

READ ME

Unlocking the Creative Process: How Great Guitar Ideas Start

Every great guitar riff starts the same way. A random noodle that seems like nothing, until it turns into a hook you cannot stop playing. In my experience, the best riffs show up when you are not really trying. You are just in the right place, the right mood, the right minute.

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Why Small Guitar Amps Are the Secret Weapon of Serious Players

There's a certain kind of guitarist who has a full-size amp sitting in the corner of the room and a tiny little practice amp sitting right next to their couch. And nine times out of ten, the tiny one gets more use.

It's not because the big amp isn't great. It's because the small amp is just always there. It's the one that gets picked up at 11pm when an idea shows up. It's the one that travels. It's the one that actually gets played.

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Meet the Masters Behind the Tone.

Discover the artists shaping modern music with Positive Grid gear. From Grammy winners to genre pioneers, explore signature tones, exclusive stories, and performance insights from musicians who inspire the world.

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Explore BIAS X AI features and more.

More than AI. It’s AI built to empower you. Discover how to get the most out of BIAS X and master its powerful features.

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Gear Up, Earn Points. Create an account and enjoy exclusive offers, sneak peeks, and more!

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Amplify Your Skills:

Tones, Techniques & Inspiration

Explore articles crafted for every stage of your musical journey.

How to Choose Your First Guitar Amp: A Beginner’s Guide

Buying your first guitar amp can feel like learning a whole new instrument. Wattage, modeling, speakers—what does it all mean? If you're just starting out or buying a gift for someone who is, you don't need to know everything. You just need the right first amp—one that makes playing more fun, more rewarding, and less intimidating.

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Guitar Goals for 2026: Play, Create, Share

New Year’s resolutions are hard to stick to. We all start strong, then life happens. Schedules get busy, motivation dips, and suddenly that big plan to practice every day turns into “I’ll get to it next week.” Sound familiar?

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Tiny Guitar Gear Upgrades That Make a Huge Difference

If you told me twenty years ago that I’d be carrying a legit guitar setup in the front pocket of my gig bag, I would’ve laughed. It feels a lot like when teachers said we had to learn math because we wouldn’t have calculators on us everywhere. Joke’s on them! But on a more serious note, learning the fundamentals before using the tools is invaluable.

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Legendary Guitarists You Didn’t Know Were Sharing Their Tones for Free

From stadium-filling rock icons to modern prog innovators, these players have uploaded their own custom tones so you can plug in and play through sounds that helped shape their music. Here are a few standout artist presets and best guitar tones of 2025 worth checking out right now.

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3 Real Guitarists Talk About How Spark NEO Core Transformed the Way They Play and Practice

Spark NEO Core is officially out in the world, and real guitarists are already putting it through its paces. Players everywhere are discovering how this powerful set of guitar amp headphones transforms the way they practice, travel, and stay inspired.

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IUnlocking the Creative Process: How Great Guitar Ideas Start

Every great guitar riff starts the same way. A random noodle that seems like nothing, until it turns into a hook you cannot stop playing. In my experience, the best riffs show up when you are not really trying. You are just in the right place, the right mood, the right minute.

READ ME

Customizing Your Tone for Different Genres Using BIAS X

One of the best ways to grow as a guitarist is to step outside your usual genre. Listening to and experimenting with different styles of music opens up new creative doors. You might find yourself pulling the raw energy of punk into a blues lick, or sprinkling jazz-inspired chords into a heavy metal riff. Blending genres is how new sounds are born.

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How to Create Your Own Signal Chain in BIAS X

Ever imagine what it would be like to sit in front of a massive wall of amps and pedals, free to try every combination, order, sound, and setting without limits? For a lot of us, that dream started at the local guitar store—gazing at glass cases full of pedals we couldn't afford and wondering how they'd sound together.

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Tips for Prompting the AI in BIAS X

Let's face it: "AI" has been slapped on everything these days, from toothbrushes to toasters. But here's the thing— the AI in BIAS X isn't about replacing you, your ideas, or your creativity. It's about amplifying what you already bring to the table. Instead of wasting hours scrolling through endless tone settings, you can use words or even sounds themselves to get exactly where you want to go. Think of it as a creative sidekick that clears the technical clutter so you can stay focused on what matters: playing and creating.

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Musicians. Engineers. Innovators.

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